Tag Archive for rant

Thinking about pink

I guess with a little bit of imagination you can figure out what these are. Officially, they’re called minne di vergine or minne di Sant’Agata. That’s virgin’s breasts or Saint Agatha’s breasts respectively. I’ll spare you all the awful background behind these otherwise lovely Sicilian baked pastries stuffed with ricotta, fruit and chocolate; you can look up the tale yourself if you really want to. All I can say is that it takes a special group of people to decide that something barbaric needs to be commemorated with funny little cakes (and a certain demographic of my readers will know exactly the subtext there).

Maybe someone out there’s thinking, “You’re a bit late for Pinktober, Jessica”. And maybe these cakes are so appropriate for Breast Cancer Awareness month in October that they swing right back around into the “inappropriate” category. I’m giving the science a miss in this post, in favour of some sociology and some bona fide awareness. I hope.

I noticed throughout October that a lot of people on food blogs really got on the Pinktober bandwagon in an effort to increase breast cancer awareness – a lot of otherwise non-pink items suddenly became a soft shade of pastel pink wherever possible. Cupcakes, macarons, sugar cookies… if it could be made pink, it would be.

This all made me squirm a little bit. Do not get me wrong – I think it’s fantastic that people are showing support for a worthy cause and are trying to spread a health message through the blogging medium. But I couldn’t help but think – what is it really achieving? Is it making a difference, or just making us think it’s making a difference?

Because honestly – the people who have enough money for a computer and an internet connection, enough leisure time to run a blog or to peruse food blogs, and enough disposable income to spend on non-essential baking ingredients, are they the ones that really need to be told to do breast self-examinations regularly or to get a mammogram once a year? They also probably have enough money to afford to go to the doctor regularly, who would hopefully remind them about breast health. To put this in context: here in Australia, for example, breast cancer is the most common cancer in Aboriginal women, a socioeconomically and otherwise disadvantaged group that more often has limited access to healthcare service, which means a lessened likelihood of either being screened or receiving treatment for cancer. Are posting photos of pink macarons on a blog and saying “Don’t forget to get screened!” going to help them? Very probably not. But they’re one group that really needs the help and support.

So this isn’t to say “Don’t you dare waste your time making those adorable little cookies with pale pink icing!”. You can do whatever you want, and if you want to post pictures of pink baked goods and remind people to get screened, that’s great. Maybe that will remind someone reading your blog to phone their clinic and book a mammogram. But if you really want to make a difference, a guaranteed difference, maybe save up that money you would have spent on ingredients (even if it was, like, $7.84) and donate it to a reputable charity that supports breast cancer research or healthcare outreach to disadvantaged groups.

The other thing that is so important to keep in mind is the prolifation of pink products on the market. Everyone knows about them and has seen billions of them. But please, if you’re going to buy a pink product – read the fine print. You might think that some of the money from your purchase of a pink product is going to go to breast cancer charity, but it really quite possibly might not be the case. A lot of companies cap their donations; they’ll donate 50 cents from every product sold up to $100,000, say, but… maybe they’ve already reached that cap and therefore absolutely no money from the product you’re buying will go to charity, just into the pockets of a corporation. Nevermind the fact that some of the companies with pink products sell products that are pretty bad for your health and kind of contrary to the health support effort (see KFC’s “Bucket for the Cure” pink bucket campaign… try not to laugh and vomit at the same time).

In any case, please make an effort to be aware and be educated on the issue as a lot of companies are capitalising on the pink affiliation for not exactly altruistic reasons. Think Before You Pink has some interesting information about how companies have co-opted the breast cancer cause in order to make a financial profit, and there is a PDF of a list of questions you should consider before you buy something because it’s pink.

And finally… I have an issue with the pink, full stop. The pink colour connoting breast cancer support was a choice made almost 20 years ago, and I wish a different choice had been made. It was selected for its inherent association with femininity, for better or for worse in a world that insists on drawing an almost impermeable line between the genders and reinforcing rules for what is and what isn’t “gender-appropriate”. So in a huge proportion of modern culture, pink is essentially a symbol of femininity. As such, pink in association with breast cancer certainly marginalises the hundreds of men around the world who die of breast cancer each year. But just as critically, it marks breast cancer as a female problem, for females to deal with (a sentiment echoed by this writer who has been through a breast cancer health scare). There is nothing to be gained from gendering a cancer by colour-coding it.

I have a similar issue with Movember – as fantastic as it is to support worthy causes such as fighting prostate cancer and depression in men (and it undeniably does raise money to support these causes), Movember inherently excludes females from participation because, hey, you’ve got to be able to grow a moustache to participate. Any woman whose genes mean that she actually is capable of growing a moustache would still be largely ridiculed for violating the gender expectation of not having any obvious facial hair, even if it’s for a good cause. I remember at one point that a rudimentary attempt was made for Movember to include women by allowing them to grow their knee hair in order to participate. This did an utterly fantastic job of again reinforcing gender roles by assuming that women must be constantly removing their leg hair anyway and that abstaining from doing so was worthy of money and plaudits (but only for one month of the year and only for charitable purposes). Limited participation by females in Movember means that it doesn’t have the impact it could have as a fund-raising effort, and it also means that men are active in trying to fight these diseases and disorders while women can only look on passively (and give affirmation in the form of a donation when required). Maybe it’s just me, but these are roles that seem, well, not exactly progressive or constructive. All in all, this makes prostate cancer and depression into male issues, rather than what they are – human issues that we all, as humans, need to help to fight.

So show your support for worthy causes, but please make educated and informed choices about the ways in which you do, so that your support is as constructive and effective as possible.

And that’s my tedious tirade on the topic. All because I made some morbid old recipe that reminded me of something else. Go ahead and make the little dome-shaped pastries because they really are delicious. But I hereby rename them igloo cakes and divorce them from their dreadful back-story. Go forth and make igloo cakes! I’ll be back with the regularly scheduled science chatter and bizarro recipes (trust me, the next few are going to be extra-bizarro, Francisco Pizarro) in the next post.