Wasabi, azuki sandwich, matcha green tea, ichimi chilli, purple sweet potato and hojicha tea KitKats. The idea behind some of these flavours is Nestlé’s capitalisation on the market for regional souvenirs and gifting in Japan – they produce KitKat flavours that are unique to particular areas and cities in the country, so that visitors can take those regional KitKats back home as gifts. That hojicha tea KitKat, for example, is supposed to be reminiscent of the tea that’s produced by Itohkyuemon in Uji City, Kyoto, for use in temples and shrines. The wasabi one is for Shizuoka prefecture, and the ichimi chilli one is from Nagano. And they were all very enjoyable, I must say.
I wonder how well this concept would work in other countries – what regional ingredient specialties would lend themselves well to chocolate flavours? It would be pretty entertaining if you could do that for Protected/Controlled Designation of Origin food items. Roquefort cheese KitKat. Bordeaux wine KitKat. Prosciutto di San Daniele KitKat. Tennessee whiskey KitKat. Melton Mowbray pork pie KitKat. Ouzo KitKat. Manchego cheese KitKat. Is it just me, or is this sounding kind of like an awesome idea?